AB Tasty vs Flagsmith

Quote on request

From $45 per month (indicative, Start-up plan)

Quote-based annual contracts priced by traffic volume.

Considerably cheaper than LaunchDarkly, and self-hosting removes usage pricing entirely.

No free tier; demo on request.

Free cloud tier with a monthly request allowance; open-source self-hosting is unlimited.

Established

AB Tasty · since 2009

Established

Flagsmith · since 2018

• EU hosting and GDPR posture simplify European procurement.
• Good balance between marketer-friendly editing and server-side flags.
• Strong support reputation in European markets.

• Genuinely easy self-hosting with a Docker image and Helm chart.
• Simple, comprehensible pricing.
• Remote config alongside flags, which covers a lot of mobile use cases.

• Less well known outside Europe, with a smaller partner ecosystem.
• Quote-based pricing with no self-serve entry.
• Statistics engine is less differentiated than the warehouse-native platforms.

• Experimentation features are basic.
• Smaller company and community than the leaders.
• Fewer governance controls for large organisations.

European e-commerce and media companies with GDPR-driven vendor requirements.

Teams wanting straightforward flags without LaunchDarkly pricing or Unleash's operational depth.