Amplitude vs Contentsquare

Free tier available

Quote on request

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Enterprise annual contracts priced by traffic, typically six figures at scale.

Free plan with a monthly event allowance suitable for early-stage products.

No free tier; Hotjar is the company's self-serve entry product.

Category standard

Amplitude · since 2012

Widely used

Contentsquare · since 2012

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Expensive and enterprise-only.
• Substantial implementation and training effort before value appears.
• Overkill below roughly a million monthly sessions.

Product teams that need rigorous behavioural analysis over time.

Large e-commerce, travel and financial organisations with dedicated optimisation teams.