Amplitude vs Hotjar

Free tier available

From $32 per month (indicative, Growth tier by daily sessions)

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Free plan with a monthly event allowance suitable for early-stage products.

Free plan with a daily session limit and basic heatmaps.

Category standard

Amplitude · since 2012

Category standard

Contentsquare · since 2014

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

Product teams that need rigorous behavioural analysis over time.

Marketing and product teams that want behavioural insight without an analytics specialist.