Amplitude vs Microsoft Clarity

Free tier available

Free

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

Free plan with a monthly event allowance suitable for early-stage products.

Everything, unlimited, at any traffic level.

Category standard

Amplitude · since 2012

Category standard

Microsoft · since 2020

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

Product teams that need rigorous behavioural analysis over time.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.