Amplitude vs Mixpanel

Free tier available

From $24 per month (indicative, Growth by event volume)

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Event-volume pricing with an unusually generous free tier for early products.

Free plan with a monthly event allowance suitable for early-stage products.

Free plan with a large monthly event allowance.

Category standard

Amplitude · since 2012

Category standard

Mixpanel · since 2009

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

Product teams that need rigorous behavioural analysis over time.

Product teams that want fast, self-serve behavioural reporting.