Amplitude vs Smartlook

Free tier available

From $55 per month (indicative)

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Session-based pricing; mobile sessions counted alongside web.

Free plan with a monthly event allowance suitable for early-stage products.

Free plan with a monthly session limit.

Category standard

Amplitude · since 2012

Established

Cisco · since 2016

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Product teams that need rigorous behavioural analysis over time.

Teams whose primary product is a native mobile app.