Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom $599 per month (indicative, paid tier)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Quote-based enterprise pricing by checkpoints. Typically the most expensive option in the category.
Billed per screenshot. Multiply pages x widths x browsers x commits before committing — this is where budgets are misjudged.
Free tier
Free tier for individual developers with a monthly checkpoint allowance.
Free tier with a monthly screenshot allowance suitable for a small project.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
Applitools · since 2013
Widely used
BrowserStack · since 2015
Strengths
Limitations
Best for
Enterprises where visual correctness across many browsers is a business requirement.
Teams with an existing E2E or Storybook suite who want visual coverage without new tests.
All of these integrate with: Selenium, Cypress, Playwright, Storybook, Jenkins, GitHub.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.