Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $149 per month (indicative, starter)
Free tierFrom $599 per month (indicative, paid tier)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Snapshot-based billing. TurboSnap, which only re-tests stories affected by a change, is the main cost control.
Billed per screenshot. Multiply pages x widths x browsers x commits before committing — this is where budgets are misjudged.
Free tier
Free tier with a monthly snapshot allowance.
Free tier with a monthly screenshot allowance suitable for a small project.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
Chromatic · since 2017
Widely used
BrowserStack · since 2015
Strengths
Limitations
Best for
Design-system and component-library teams already invested in Storybook.
Teams with an existing E2E or Storybook suite who want visual coverage without new tests.
All of these integrate with: Storybook, GitHub, GitLab, Playwright.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.