Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
Quote on request
Quote onlyFrom €39 per month (indicative, Starter)
Free tierWhat drives the bill
The metric that actually scales your invoice.
Enterprise annual contracts priced by traffic, typically six figures at scale.
Priced by monthly recordings; EU-based with GDPR-oriented data handling.
Free tier
No free tier; Hotjar is the company's self-serve entry product.
Free plan with a small monthly recording allowance.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
Contentsquare · since 2012
Established
Mouseflow · since 2009
Strengths
Limitations
Best for
Large e-commerce, travel and financial organisations with dedicated optimisation teams.
Teams optimising forms, checkouts and lead-generation funnels.
All of these integrate with: Google Analytics, Optimizely.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.