Dovetail vs Maze

From $29 per user/month (indicative)

From $99 per month (indicative, Starter)

Priced per contributor; viewers are often cheaper or free depending on plan.

Panel recruitment is billed separately from the platform subscription.

Free plan for individuals with limited projects.

Free plan with a limited number of studies and responses per month.

Established

Dovetail · since 2017

Widely used

Maze · since 2018

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

Organisations running enough research that findings get lost.

Product and design teams validating flows early and often.