Flagsmith vs GrowthBook

From $45 per month (indicative, Start-up plan)

From $20 per user/month (indicative, cloud Pro)

Considerably cheaper than LaunchDarkly, and self-hosting removes usage pricing entirely.

Dramatically cheaper than the commercial platforms, especially self-hosted at high traffic.

Free cloud tier with a monthly request allowance; open-source self-hosting is unlimited.

Self-hosted open-source edition is free and unlimited; cloud free tier for up to a few users.

Established

Flagsmith · since 2018

Widely used

GrowthBook · since 2021

• Genuinely easy self-hosting with a Docker image and Helm chart.
• Simple, comprehensible pricing.
• Remote config alongside flags, which covers a lot of mobile use cases.

• Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
• Self-hosting removes per-user-volume pricing entirely.
• Both Bayesian and frequentist engines with sequential testing support.

• Experimentation features are basic.
• Smaller company and community than the leaders.
• Fewer governance controls for large organisations.

• Requires a working data warehouse and someone who can define metrics in SQL.
• Self-hosting is operational work you own.
• Less polished governance and approval tooling than LaunchDarkly.

Teams wanting straightforward flags without LaunchDarkly pricing or Unleash's operational depth.

Data-mature teams that already have a warehouse and want to avoid volume-based pricing.