FullStory vs Mouseflow

Quote on request

From €39 per month (indicative, Starter)

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Free plan with limited monthly sessions.

Free plan with a small monthly recording allowance.

Widely used

FullStory · since 2014

Established

Mouseflow · since 2009

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

Product and support organisations that need to investigate specific user problems in depth.

Teams optimising forms, checkouts and lead-generation funnels.