FullStory vs Smartlook

Quote on request

From $55 per month (indicative)

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

Session-based pricing; mobile sessions counted alongside web.

Free plan with limited monthly sessions.

Free plan with a monthly session limit.

Widely used

FullStory · since 2014

Established

Cisco · since 2016

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Product and support organisations that need to investigate specific user problems in depth.

Teams whose primary product is a native mobile app.