Great Question vs Lyssna

From $49 per user/month (indicative)

From $89 per month (indicative, Basic)

Recruitment from external panels is billed on top of the subscription.

Panel responses are purchased separately per participant, typically a low single-digit dollar amount for general audiences.

Free plan with limited studies.

Free plan with limited monthly responses.

Emerging

Great Question · since 2020

Established

Lyssna · since 2011

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Extremely fast — a first-click test can be designed, run and answered inside an hour.
• Cheap enough to use for routine design decisions rather than special projects.
• Simple test types that non-researchers can run correctly.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

• Narrow: it answers specific comparative questions, not exploratory ones.
• No moderated sessions.
• Panel is general-population; niche B2B audiences are hard to reach.

Research-ops teams consolidating a fragmented toolchain.

Design teams that want quick evidence for everyday interface decisions.