Great Question vs Maze

From $49 per user/month (indicative)

From $99 per month (indicative, Starter)

Recruitment from external panels is billed on top of the subscription.

Panel recruitment is billed separately from the platform subscription.

Free plan with limited studies.

Free plan with a limited number of studies and responses per month.

Emerging

Great Question · since 2020

Widely used

Maze · since 2018

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

Research-ops teams consolidating a fragmented toolchain.

Product and design teams validating flows early and often.