GrowthBook vs Eppo

From $20 per user/month (indicative, cloud Pro)

Quote on request

Dramatically cheaper than the commercial platforms, especially self-hosted at high traffic.

Quote-based, generally aimed at companies with a data team and a warehouse already in place.

Self-hosted open-source edition is free and unlimited; cloud free tier for up to a few users.

Free tier available for small teams.

Widely used

GrowthBook · since 2021

Established

Eppo (Datadog) · since 2020

• Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
• Self-hosting removes per-user-volume pricing entirely.
• Both Bayesian and frequentist engines with sequential testing support.

• Statistically rigorous — sequential testing, CUPED and diagnostics are core, not add-ons.
• Metrics defined once in the warehouse and reused across every experiment.
• dbt integration fits existing analytics engineering workflows.

• Requires a working data warehouse and someone who can define metrics in SQL.
• Self-hosting is operational work you own.
• Less polished governance and approval tooling than LaunchDarkly.

• Requires a warehouse and a data team; not usable by a product manager alone.
• Feature-flagging capability is lighter than dedicated flag platforms.
• Now part of Datadog, which changes the strategic picture.

Data-mature teams that already have a warehouse and want to avoid volume-based pricing.

Data-mature organisations where experiment results must withstand scrutiny.