Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $20 per user/month (indicative, cloud Pro)
Free tierQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Dramatically cheaper than the commercial platforms, especially self-hosted at high traffic.
Quote-based, priced by traffic and modules.
Free tier
Self-hosted open-source edition is free and unlimited; cloud free tier for up to a few users.
Free trial on request.
Open source
MIT (core)
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
GrowthBook · since 2021
Established
Kameleoon · since 2012
Strengths
Limitations
Best for
Data-mature teams that already have a warehouse and want to avoid volume-based pricing.
European enterprises needing both marketer and developer experimentation under GDPR.
All of these integrate with: Segment.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.