GrowthBook vs LaunchDarkly

From $20 per user/month (indicative, cloud Pro)

From $12 per seat/month plus context-based usage (indicative)

Dramatically cheaper than the commercial platforms, especially self-hosted at high traffic.

Priced on seats plus monthly contexts (roughly, unique users evaluated). High-traffic consumer products get expensive.

Self-hosted open-source edition is free and unlimited; cloud free tier for up to a few users.

14-day trial; no permanent free tier.

Widely used

GrowthBook · since 2021

Category standard

LaunchDarkly · since 2014

• Warehouse-native by design — no duplicate event pipeline and no data leaving your control.
• Self-hosting removes per-user-volume pricing entirely.
• Both Bayesian and frequentist engines with sequential testing support.

• Extremely reliable flag delivery with offline fallbacks — this is infrastructure you can trust in the request path.
• Best-in-class governance: approval workflows, audit logs, role-based access.
• Code references and stale-flag detection actually help you remove dead flags.

• Requires a working data warehouse and someone who can define metrics in SQL.
• Self-hosting is operational work you own.
• Less polished governance and approval tooling than LaunchDarkly.

• The most expensive option in the category by a distance.
• Experimentation is competent but less sophisticated than dedicated statistics platforms.
• No meaningful free tier for evaluation.

Data-mature teams that already have a warehouse and want to avoid volume-based pricing.

Engineering organisations where flags are critical infrastructure and governance is required.