Heap vs Mouseflow

Free tier available

From €39 per month (indicative, Starter)

Paid tiers are quote-based by session volume.

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Free plan with a monthly session limit.

Free plan with a small monthly recording allowance.

Widely used

Contentsquare · since 2013

Established

Mouseflow · since 2009

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

Product teams that want analytics without an instrumentation backlog.

Teams optimising forms, checkouts and lead-generation funnels.