Heap vs Smartlook

Free tier available

From $55 per month (indicative)

Paid tiers are quote-based by session volume.

Session-based pricing; mobile sessions counted alongside web.

Free plan with a monthly session limit.

Free plan with a monthly session limit.

Widely used

Contentsquare · since 2013

Established

Cisco · since 2016

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Product teams that want analytics without an instrumentation backlog.

Teams whose primary product is a native mobile app.