Hotjar vs FullStory

From $32 per month (indicative, Growth tier by daily sessions)

Quote on request

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Quote-based annual contracts priced by session volume. Among the more expensive tools in the category.

Free plan with a daily session limit and basic heatmaps.

Free plan with limited monthly sessions.

Category standard

Contentsquare · since 2014

Widely used

FullStory · since 2014

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Retroactive analysis is a genuine capability difference, not a marketing angle.
• Excellent search: find the eleven sessions where a specific error occurred in checkout.
• Strong privacy controls with element-level exclusion rules.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Expensive, with opaque quote-based pricing.
• Capturing everything raises data-governance questions that need answering up front.
• Meaningful learning curve to use the search language well.

Marketing and product teams that want behavioural insight without an analytics specialist.

Product and support organisations that need to investigate specific user problems in depth.