Hotjar vs Heap

From $32 per month (indicative, Growth tier by daily sessions)

Free tier available

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Paid tiers are quote-based by session volume.

Free plan with a daily session limit and basic heatmaps.

Free plan with a monthly session limit.

Category standard

Contentsquare · since 2014

Widely used

Contentsquare · since 2013

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Retroactive event definition eliminates 'we didn't track that' entirely.
• Very fast time to first insight — no instrumentation project required.
• Warehouse sync for teams that want the raw data.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Autocaptured data needs governance or the event list becomes unusable noise.
• Session-based pricing on high-traffic products.
• Acquisition means overlap with Contentsquare's own products.

Marketing and product teams that want behavioural insight without an analytics specialist.

Product teams that want analytics without an instrumentation backlog.