Hotjar vs Mixpanel

From $32 per month (indicative, Growth tier by daily sessions)

From $24 per month (indicative, Growth by event volume)

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Event-volume pricing with an unusually generous free tier for early products.

Free plan with a daily session limit and basic heatmaps.

Free plan with a large monthly event allowance.

Category standard

Contentsquare · since 2014

Category standard

Mixpanel · since 2009

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

Marketing and product teams that want behavioural insight without an analytics specialist.

Product teams that want fast, self-serve behavioural reporting.