Hotjar vs Mouseflow

From $32 per month (indicative, Growth tier by daily sessions)

From €39 per month (indicative, Starter)

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Free plan with a daily session limit and basic heatmaps.

Free plan with a small monthly recording allowance.

Category standard

Contentsquare · since 2014

Established

Mouseflow · since 2009

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

Marketing and product teams that want behavioural insight without an analytics specialist.

Teams optimising forms, checkouts and lead-generation funnels.