Hotjar vs Smartlook

From $32 per month (indicative, Growth tier by daily sessions)

From $55 per month (indicative)

Priced by daily sessions per module; Observe, Ask and Engage are billed separately, so a full setup is several subscriptions.

Session-based pricing; mobile sessions counted alongside web.

Free plan with a daily session limit and basic heatmaps.

Free plan with a monthly session limit.

Category standard

Contentsquare · since 2014

Established

Cisco · since 2016

• Non-technical teams adopt it without training, which is why it spreads inside organisations.
• Surveys and recordings together let you ask a user about the behaviour you just watched.
• Simple installation and good default privacy masking.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Session-based pricing across three separate modules adds up quickly.
• Sampling on lower tiers means the session you need may not have been recorded.
• Weak for engineering debugging compared to LogRocket or FullStory.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Marketing and product teams that want behavioural insight without an analytics specialist.

Teams whose primary product is a native mobile app.