Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $69 per month (indicative, Team plan)
Free tierQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Priced by monthly sessions. Cheaper than FullStory for equivalent volume.
Enterprise annual contracts priced by traffic, typically six figures at scale.
Free tier
Free plan with a monthly session allowance.
No free tier; Hotjar is the company's self-serve entry product.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
LogRocket · since 2016
Widely used
Contentsquare · since 2012
Strengths
Limitations
Best for
Engineering teams that want to debug production issues from a recording.
Large e-commerce, travel and financial organisations with dedicated optimisation teams.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.