Matomo vs LogRocket

From €26 per month (indicative, cloud by hits)

From $69 per month (indicative, Team plan)

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons.

Priced by monthly sessions. Cheaper than FullStory for equivalent volume.

Self-hosted community edition is free; premium plugins are paid.

Free plan with a monthly session allowance.

Widely used

InnoCraft · since 2007

Widely used

LogRocket · since 2016

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• The technical context makes a support ticket directly actionable by a developer.
• Error tracking and replay in one tool can replace a separate error monitor.
• State-management integration is unmatched for React and Redux applications.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• Session pricing escalates on high-traffic consumer sites.
• Recording network payloads requires careful configuration to avoid capturing secrets.
• Less suited to marketing and conversion analysis than Hotjar.

Public sector, healthcare and European organisations with strict data-residency requirements.

Engineering teams that want to debug production issues from a recording.