Matomo vs OpenReplay

From €26 per month (indicative, cloud by hits)

From $4.5 per 1k sessions (indicative, cloud)

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons.

Self-hosting costs only infrastructure. Cloud pricing is usage-based and cheaper than the closed-source leaders.

Self-hosted community edition is free; premium plugins are paid.

Self-hosted community edition is free and unlimited.

Widely used

InnoCraft · since 2007

Established

OpenReplay · since 2021

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• Full data sovereignty — recordings stay inside your infrastructure.
• Developer-focused feature set comparable to LogRocket.
• No volume-based pricing when self-hosted.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• Self-hosting session replay is a non-trivial operational commitment, including storage.
• Smaller community and fewer integrations than the commercial tools.
• Analytics and funnel features are thinner.

Public sector, healthcare and European organisations with strict data-residency requirements.

Privacy-constrained or high-volume teams that cannot use a hosted replay vendor.