Matomo vs Smartlook

From €26 per month (indicative, cloud by hits)

From $55 per month (indicative)

Self-hosting is free but plugins such as heatmaps and A/B testing are paid add-ons.

Session-based pricing; mobile sessions counted alongside web.

Self-hosted community edition is free; premium plugins are paid.

Free plan with a monthly session limit.

Widely used

InnoCraft · since 2007

Established

Cisco · since 2016

• Complete data ownership with no third-party processing — the strongest GDPR position available.
• No sampling, unlike free tiers of hosted analytics.
• Can be configured to run without cookies or consent banners.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Self-hosting requires PHP and MySQL operations, including performance tuning at scale.
• The interface is less refined than modern product analytics tools.
• Advanced features are paid plugins even on the free self-hosted edition.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Public sector, healthcare and European organisations with strict data-residency requirements.

Teams whose primary product is a native mobile app.