Maze vs Great Question

From $99 per month (indicative, Starter)

From $49 per user/month (indicative)

Panel recruitment is billed separately from the platform subscription.

Recruitment from external panels is billed on top of the subscription.

Free plan with a limited number of studies and responses per month.

Free plan with limited studies.

Widely used

Maze · since 2018

Emerging

Great Question · since 2020

• Test a Figma prototype with real users before building anything.
• Quantitative metrics make results defensible in a product review.
• Usable free tier for evaluation and small studies.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Unmoderated only — you cannot ask a follow-up question.
• Prototype testing measures a happy path, not the messy reality of a live product.
• Bring-your-own-participants works well; the built-in panel is smaller than UserTesting's.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Product and design teams validating flows early and often.

Research-ops teams consolidating a fragmented toolchain.