Microsoft Clarity vs Mixpanel

Free

From $24 per month (indicative, Growth by event volume)

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

Event-volume pricing with an unusually generous free tier for early products.

Everything, unlimited, at any traffic level.

Free plan with a large monthly event allowance.

Category standard

Microsoft · since 2020

Category standard

Mixpanel · since 2009

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.

Product teams that want fast, self-serve behavioural reporting.