Microsoft Clarity vs Mouseflow

Free

From €39 per month (indicative, Starter)

Free with no traffic cap. Microsoft uses aggregated data to improve its products, which is the trade you are making.

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Everything, unlimited, at any traffic level.

Free plan with a small monthly recording allowance.

Category standard

Microsoft · since 2020

Established

Mouseflow · since 2009

• No cost and no sampling at any volume — nothing else in the category comes close on price.
• Rage-click and dead-click detection surfaces real usability problems immediately.
• Easy to install and reasonable default masking of sensitive fields.

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Data goes to Microsoft, which is a real consideration for GDPR-sensitive deployments.
• Filtering and segmentation are shallower than paid tools.
• Support is community-based and the roadmap is not yours to influence.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

Almost anyone starting with session replay, and anyone whose paid tool is mainly used for basic replay.

Teams optimising forms, checkouts and lead-generation funnels.