Mixpanel vs Contentsquare

From $24 per month (indicative, Growth by event volume)

Quote on request

Event-volume pricing with an unusually generous free tier for early products.

Enterprise annual contracts priced by traffic, typically six figures at scale.

Free plan with a large monthly event allowance.

No free tier; Hotjar is the company's self-serve entry product.

Category standard

Mixpanel · since 2009

Widely used

Contentsquare · since 2012

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

• Expensive and enterprise-only.
• Substantial implementation and training effort before value appears.
• Overkill below roughly a million monthly sessions.

Product teams that want fast, self-serve behavioural reporting.

Large e-commerce, travel and financial organisations with dedicated optimisation teams.