Mixpanel vs Smartlook

From $24 per month (indicative, Growth by event volume)

From $55 per month (indicative)

Event-volume pricing with an unusually generous free tier for early products.

Session-based pricing; mobile sessions counted alongside web.

Free plan with a large monthly event allowance.

Free plan with a monthly session limit.

Category standard

Mixpanel · since 2009

Established

Cisco · since 2016

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Product teams that want fast, self-serve behavioural reporting.

Teams whose primary product is a native mobile app.