Mouseflow vs Amplitude

From €39 per month (indicative, Starter)

Free tier available

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Paid plans are quote-based on monthly tracked users and events; enterprise contracts are substantial.

Free plan with a small monthly recording allowance.

Free plan with a monthly event allowance suitable for early-stage products.

Established

Mouseflow · since 2009

Category standard

Amplitude · since 2012

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• The deepest retention and cohort analysis in mainstream product analytics.
• Good free tier for early-stage products.
• Strong data-governance tooling for event taxonomy.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• Requires deliberate event instrumentation — nothing works without it.
• Enterprise pricing rises steeply with tracked users.
• Replay and experimentation are newer and less mature than the analytics core.

Teams optimising forms, checkouts and lead-generation funnels.

Product teams that need rigorous behavioural analysis over time.