Mouseflow vs Mixpanel

From €39 per month (indicative, Starter)

From $24 per month (indicative, Growth by event volume)

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Event-volume pricing with an unusually generous free tier for early products.

Free plan with a small monthly recording allowance.

Free plan with a large monthly event allowance.

Established

Mouseflow · since 2009

Category standard

Mixpanel · since 2009

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Genuinely self-serve — product managers build their own reports without help.
• Large free tier that carries an early-stage product a long way.
• Fast query performance on large event volumes.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• Requires disciplined event instrumentation and naming.
• Weaker on user-level qualitative investigation than replay tools.
• Costs scale with event volume, which grows faster than user count.

Teams optimising forms, checkouts and lead-generation funnels.

Product teams that want fast, self-serve behavioural reporting.