Mouseflow vs PostHog

From €39 per month (indicative, Starter)

Free tier available

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Usage-based pricing per product with a substantial free tier; most small teams stay free indefinitely.

Free plan with a small monthly recording allowance.

Large monthly free allowance across every product, plus free self-hosting.

Established

Mouseflow · since 2009

Widely used

PostHog · since 2020

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Replaces four or five separate subscriptions with one bill and one SDK.
• Free tier is large enough for real production use at startup scale.
• Open source with a credible self-hosting path.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• Individual modules are less deep than category specialists.
• Self-hosting at scale is a serious infrastructure undertaking.
• The product surface changes fast, which means occasional churn.

Teams optimising forms, checkouts and lead-generation funnels.

Startups and scale-ups consolidating analytics, replay and flags into one platform.