Mouseflow vs Smartlook

From €39 per month (indicative, Starter)

From $55 per month (indicative)

Priced by monthly recordings; EU-based with GDPR-oriented data handling.

Session-based pricing; mobile sessions counted alongside web.

Free plan with a small monthly recording allowance.

Free plan with a monthly session limit.

Established

Mouseflow · since 2009

Established

Cisco · since 2016

• Friction scoring surfaces the sessions worth watching instead of leaving you to browse.
• Form analytics pinpoint the exact field causing abandonment.
• EU company with straightforward GDPR positioning.

• Genuinely good native mobile replay, including Flutter and React Native.
• Always-on event tracking without pre-instrumentation.
• Reasonable pricing for mid-sized traffic.

• Web only.
• Fewer product-analytics capabilities than Heap or Amplitude.
• Recording limits on lower tiers bite on moderate traffic.

• Post-acquisition product direction is uncertain.
• Web analytics features are behind Hotjar and FullStory.
• Interface is less refined than the market leaders.

Teams optimising forms, checkouts and lead-generation funnels.

Teams whose primary product is a native mobile app.