Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $4.5 per 1k sessions (indicative, cloud)
Free tierQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Self-hosting costs only infrastructure. Cloud pricing is usage-based and cheaper than the closed-source leaders.
Enterprise annual contracts priced by traffic, typically six figures at scale.
Free tier
Self-hosted community edition is free and unlimited.
No free tier; Hotjar is the company's self-serve entry product.
Open source
ELv2
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
OpenReplay · since 2021
Widely used
Contentsquare · since 2012
Strengths
Limitations
Best for
Privacy-constrained or high-volume teams that cannot use a hosted replay vendor.
Large e-commerce, travel and financial organisations with dedicated optimisation teams.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.