Optimal Workshop vs Useberry

From $199 per month (indicative, per user)

From $67 per month (indicative)

Annual plans reduce the effective monthly rate substantially; recruitment is separate.

Cheaper than Maze at comparable functionality; participant recruitment is separate.

Free plan with limited participants per study.

Free plan with limited tests and responses.

Established

Optimal Workshop · since 2008

Emerging

Useberry · since 2018

• The reference tool for card sorting and tree testing; the analysis visualisations are excellent.
• Tree testing validates navigation before any build effort is spent.
• Well-established methodology support and training material.

• Good value — most of Maze's capability at a lower price.
• Supports a wide range of prototype sources.
• Card sorting and tree testing included rather than sold separately.

• Narrow scope — it does not do usability testing of interfaces.
• Expensive per seat for occasional use.
• Interface is dated in places.

• Smaller company with a lighter integration ecosystem.
• No moderated research.
• Limited built-in panel.

Teams restructuring navigation, taxonomy or content on a large site.

Small teams that want prototype testing without enterprise pricing.