Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $599 per month (indicative, paid tier)
Free tierQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Billed per screenshot. Multiply pages x widths x browsers x commits before committing — this is where budgets are misjudged.
Quote-based enterprise pricing by checkpoints. Typically the most expensive option in the category.
Free tier
Free tier with a monthly screenshot allowance suitable for a small project.
Free tier for individual developers with a monthly checkpoint allowance.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Widely used
BrowserStack · since 2015
Widely used
Applitools · since 2013
Strengths
Limitations
Best for
Teams with an existing E2E or Storybook suite who want visual coverage without new tests.
Enterprises where visual correctness across many browsers is a business requirement.
All of these integrate with: Cypress, Playwright, Selenium, Storybook, GitHub, Jenkins.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.