PostHog vs Contentsquare

Free tier available

Quote on request

Usage-based pricing per product with a substantial free tier; most small teams stay free indefinitely.

Enterprise annual contracts priced by traffic, typically six figures at scale.

Large monthly free allowance across every product, plus free self-hosting.

No free tier; Hotjar is the company's self-serve entry product.

Widely used

PostHog · since 2020

Widely used

Contentsquare · since 2012

• Replaces four or five separate subscriptions with one bill and one SDK.
• Free tier is large enough for real production use at startup scale.
• Open source with a credible self-hosting path.

• Revenue attribution turns UX findings into business cases executives act on.
• Zone-based analysis is more actionable than raw heatmaps on complex pages.
• Handles very high traffic volumes without sampling.

• Individual modules are less deep than category specialists.
• Self-hosting at scale is a serious infrastructure undertaking.
• The product surface changes fast, which means occasional churn.

• Expensive and enterprise-only.
• Substantial implementation and training effort before value appears.
• Overkill below roughly a million monthly sessions.

Startups and scale-ups consolidating analytics, replay and flags into one platform.

Large e-commerce, travel and financial organisations with dedicated optimisation teams.