Prolific vs Great Question

From $6 per participant (indicative, plus platform fee)

From $49 per user/month (indicative)

You set the incentive with a fair-pay minimum, plus a percentage service fee. Far cheaper than moderated-research platforms.

Recruitment from external panels is billed on top of the subscription.

No subscription; pay per participant.

Free plan with limited studies.

Widely used

Prolific · since 2014

Emerging

Great Question · since 2020

• Notably better data quality than generic survey panels.
• Fine-grained prescreening across hundreds of demographic attributes.
• No subscription — pay only for what you run.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Recruitment only; you supply the study and the tooling.
• Skewed towards students and younger, online-native participants.
• Not suited to recruiting senior enterprise decision-makers.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

Survey-based and quantitative studies where data quality matters and budget is limited.

Research-ops teams consolidating a fragmented toolchain.