Prolific vs Userlytics

From $6 per participant (indicative, plus platform fee)

From $49 per participant (indicative, pay-as-you-go)

You set the incentive with a fair-pay minimum, plus a percentage service fee. Far cheaper than moderated-research platforms.

Pay-per-session pricing is unusual in this category and suits intermittent research.

No subscription; pay per participant.

Free trial with a small number of sessions.

Widely used

Prolific · since 2014

Established

Userlytics · since 2009

• Notably better data quality than generic survey panels.
• Fine-grained prescreening across hundreds of demographic attributes.
• No subscription — pay only for what you run.

• Pay-as-you-go avoids an annual commitment for occasional studies.
• Both moderated and unmoderated in one platform.
• Genuinely international panel including many non-English markets.

• Recruitment only; you supply the study and the tooling.
• Skewed towards students and younger, online-native participants.
• Not suited to recruiting senior enterprise decision-makers.

• Interface is less polished than the market leaders.
• Analysis tooling is basic compared to UserTesting.
• Panel quality varies by market.

Survey-based and quantitative studies where data quality matters and budget is limited.

Teams that research a few times a quarter and cannot justify an annual platform contract.