Respondent vs Dovetail

From $39 per participant (indicative fee, plus incentive)

From $29 per user/month (indicative)

B2B incentives are high — $100-$400 per professional participant is normal, on top of the platform fee.

Priced per contributor; viewers are often cheaper or free depending on plan.

No subscription required; pay per completed session.

Free plan for individuals with limited projects.

Established

Respondent · since 2016

Established

Dovetail · since 2017

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• Turns scattered research into a searchable organisational asset.
• Automatic transcription and AI-assisted theme detection save real analysis hours.
• Good at making findings visible to people who did not attend the sessions.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• It stores and analyses research; it does not recruit or run sessions.
• Value depends entirely on discipline — an untagged repository is a folder.
• Costs scale with the number of contributors.

B2B product teams that need to talk to specific professional roles.

Organisations running enough research that findings get lost.