Respondent vs Great Question

From $39 per participant (indicative fee, plus incentive)

From $49 per user/month (indicative)

B2B incentives are high — $100-$400 per professional participant is normal, on top of the platform fee.

Recruitment from external panels is billed on top of the subscription.

No subscription required; pay per completed session.

Free plan with limited studies.

Established

Respondent · since 2016

Emerging

Great Question · since 2020

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• One workflow instead of separate recruiting, scheduling, testing and repository tools.
• Recruits from your own CRM, which reaches real customers rather than panel participants.
• Handles incentive logistics.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• Breadth means individual modules are less deep than specialists.
• Smaller vendor than the enterprise incumbents.
• Own-customer recruiting needs clean CRM data to work.

B2B product teams that need to talk to specific professional roles.

Research-ops teams consolidating a fragmented toolchain.