Respondent vs Prolific

From $39 per participant (indicative fee, plus incentive)

From $6 per participant (indicative, plus platform fee)

B2B incentives are high — $100-$400 per professional participant is normal, on top of the platform fee.

You set the incentive with a fair-pay minimum, plus a percentage service fee. Far cheaper than moderated-research platforms.

No subscription required; pay per completed session.

No subscription; pay per participant.

Established

Respondent · since 2016

Widely used

Prolific · since 2014

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• Notably better data quality than generic survey panels.
• Fine-grained prescreening across hundreds of demographic attributes.
• No subscription — pay only for what you run.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• Recruitment only; you supply the study and the tooling.
• Skewed towards students and younger, online-native participants.
• Not suited to recruiting senior enterprise decision-makers.

B2B product teams that need to talk to specific professional roles.

Survey-based and quantitative studies where data quality matters and budget is limited.