Respondent vs User Interviews

From $39 per participant (indicative fee, plus incentive)

From $45 per participant (indicative, general population)

B2B incentives are high — $100-$400 per professional participant is normal, on top of the platform fee.

Per-participant recruiting fee plus the incentive you choose. Specialist B2B professionals cost considerably more.

No subscription required; pay per completed session.

Free to manage your own participants; recruitment is pay-per-participant.

Established

Respondent · since 2016

Widely used

User Interviews · since 2015

• Reaches professional segments that general panels simply do not contain.
• Verification meaningfully reduces participants misrepresenting their role.
• No subscription commitment.

• Solves recruiting, which is the actual bottleneck in most research programmes.
• Handles incentive payment and scheduling logistics, saving substantial coordinator time.
• Works with whatever session tooling you already use.

• Expensive per participant once incentives are included.
• Recruitment only, no research tooling.
• Some fraudulent participation persists despite verification.

• No testing or analysis features — it is recruitment only.
• Panel is strongest in North America.
• Costs mount quickly for specialist B2B roles.

B2B product teams that need to talk to specific professional roles.

Teams whose research is blocked on finding and paying the right participants.