Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $39 per participant (indicative fee, plus incentive)
PaidQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
B2B incentives are high — $100-$400 per professional participant is normal, on top of the platform fee.
Annual contracts, historically in the tens of thousands. Priced by seats and study volume, not per session.
Free tier
No subscription required; pay per completed session.
No free tier; demo and trial on request.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Respondent · since 2016
Category standard
UserTesting (Thoma Bravo) · since 2007
Strengths
Limitations
Best for
B2B product teams that need to talk to specific professional roles.
Enterprises running continuous research with dedicated researchers.
All of these integrate with: Slack.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.