Feature checklists rarely decide anything. What decides it is the pricing metric, who has to write the tests, and which limitation you can live with.
Entry price
From $55 per month (indicative)
Free tierQuote on request
Quote onlyWhat drives the bill
The metric that actually scales your invoice.
Session-based pricing; mobile sessions counted alongside web.
Enterprise annual contracts priced by traffic, typically six figures at scale.
Free tier
Free plan with a monthly session limit.
No free tier; Hotjar is the company's self-serve entry product.
Open source
Self-hostable
No-code authoring
Languages
Platforms
Fits teams
Adoption
Established
Cisco · since 2016
Widely used
Contentsquare · since 2012
Strengths
Limitations
Best for
Teams whose primary product is a native mobile app.
Large e-commerce, travel and financial organisations with dedicated optimisation teams.
All of these integrate with: Google Analytics.
Pricing last reviewed August 2026 and is indicative only — confirm on each vendor’s own page.